Contact Jim: jim@dollarhide.net

REAL PEOPLE

The use of real-people is a time-honored Madison Avenue and political advertising technique.  This real-people concept is based on the foundation that people have preconceptions that are a barrier to reaching them on a personal basis.   But they will let their defenses down and be willing to accept a message more readily, become more emotionally involved with the message, and trust what they hear -- when it is presented by one of their peers.   A CEO readily acknowledges the opinions and ideas of another CEO.   An entrepreneur wants to hear other entrepreneurs.  And so on.  It is no coincidence that Real-People is Jim’s specialty.  He has spent twenty years perfecting the technique and adding his own unique approach.  His real people speak with an undeniable sense of being at ease in front of the camera and their emotions connect with the viewer.  The viewer feels like the person is talking with them in a one-on-one, intimate situation.

Blue Cross Blue Shield of Mississippi We've Got You Covered - Coldwater
Habitat for Humanity, International Virginia
The Clarion Ledger Myrlie Evers
Rankin Medical Center Blake Spears
Partnership for a Healthy Mississippi Donna Joseph - Moss Point